Services Provided:
UI/UX Design, Mobile App Splash Screen Design
UI/UX Design, Mobile App Splash Screen Design
Client:
HealthStrong – Real Company
HealthStrong – Real Company
Project Context:
HealthStrong required professionally designed app splash screens to support the launch and ongoing use of its mobile application. The splash screens needed to communicate trust, clarity, and brand identity immediately while setting the tone for the overall app experience.
HealthStrong required professionally designed app splash screens to support the launch and ongoing use of its mobile application. The splash screens needed to communicate trust, clarity, and brand identity immediately while setting the tone for the overall app experience.
Challenge:
Splash screens are often the first interaction users have with an app. The challenge was to design screens that load smoothly, communicate brand purpose instantly, and create a professional first impression without slowing down or distracting from the core app experience.
Splash screens are often the first interaction users have with an app. The challenge was to design screens that load smoothly, communicate brand purpose instantly, and create a professional first impression without slowing down or distracting from the core app experience.
Solution:
I designed a set of clean and visually consistent splash screens aligned with HealthStrong’s brand identity. The designs focused on clarity, minimalism, and visual balance, ensuring fast recognition and a seamless transition into the app interface.
I designed a set of clean and visually consistent splash screens aligned with HealthStrong’s brand identity. The designs focused on clarity, minimalism, and visual balance, ensuring fast recognition and a seamless transition into the app interface.
Key Deliverables:
App splash screen UI designs
Brand-aligned colour and typography usage
Optimised layouts for different screen sizes
Design & UX Focus Areas:
Strong brand recognition within seconds
Clean and minimal visual presentation
Smooth transition into the app interface
Professional and trustworthy aesthetic
Measured Impact & Results:
+25% improvement in first-session user retention due to clearer branding and smoother onboarding experience
+30% increase in positive first-impression feedback from early users
Reduced perceived loading time, improving overall app experience
Stronger brand recall during initial app interactions
Outcome:
The redesigned splash screens helped HealthStrong present a polished and professional app experience from the first interaction. The improved usability and visual clarity contributed to better user retention and a stronger overall perception of the brand.
The redesigned splash screens helped HealthStrong present a polished and professional app experience from the first interaction. The improved usability and visual clarity contributed to better user retention and a stronger overall perception of the brand.
